CIAO YARRA VALLEY CIAO RECEIVES A FUNDING BOOST

The Yarra Ranges has secured the Ciao Yarra Valley Ciao event thanks to funding from the Victorian Government’s Regional Events Fund, giving potential tourists another reason to visit the Yarra Ranges.

Member for Monbulk, James Merlino MP, today announced that the Yarra Ranges will once again host the Ciao Yarra Valley Ciao event which will raise the profile of the Yarra Ranges and give locals the chance to enjoy the benefits generated by major events.

The Ciao Yarra Valley Ciao event commences on 2 November, with the event expected to attract around 8950 attendees.

Coordinated by Yarra Ranges Tourism, Ciao Yarra Valley Ciao is an umbrella event showcasing the regions rich Italian heritage, during November and into early December.

The latest tourism figures show that regional events are helping to drive visitors to our regions with over 50 million total visitors flocking to regional Victoria and spending $9.7 billion in the year ending March 2018.

The Ciao Yarra Valley Ciao event will add to regional Victoria’s rich events calendar while showcasing our regions to the world, providing job opportunities for the communities and supporting local businesses.

The Andrews Labor Government is investing in regional Victoria’s tourism industry through additional funding in the Victorian Budget 2018/19.

This includes $2 million for the new Regional Events and Innovation Fund designed to help unique destination initiatives grow local economies by attracting new visitors and new events.

Since 2014, the Labor Government has helped to deliver a successful calendar of more than 160 regional events through the $20 million Regional Events Fund that have brought a steady stream of visitors, increased overnight stays and boosted the regional economy in Victoria.

Round 5 of the Regional Event fund applications are now open and will close on 24 September 2018, with announcements of successful applicants to be made in October 2018. For more information visit corporate.visitvictoria.com/events/regional-events/regional-event-fund.

The Ciao Yarra Valley Ciao event will run from 2 November to 3 December 2018.

Quotes attributable to Member for Monbulk, James Merlino MP

“The Victorian Government will continue to support regional events which play a vital role in attracting visitors and supporting the growth of tourism in regional and rural areas.”

“The Victorian Government is proud to support events such as Ciao Yarra Valley Ciao, which capitalise on the tourism strengths of the local region and enhance the liveability of the community.”

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